A few nice christmas card photo images I found:
.. Amazon defends use of the c-word -- The company behind the card, Smellyourmum.com (28 March 2013) ...
Image by marsmet552
Defending its use, Amazon wrote to the ASA claiming it should not have been banned because 'the card was not offensive, aggressive or lewd in its message. It was meant as a bit of light-hearted, irreverent fun', the Guardian reports.
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.........*****All images are copyrighted by their respective authors ........
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.....item 1).... Amazon defends use of the c-word in one of its retailer's adverts as 'lighthearted and not offensive' ...
... Mail Online - Daily Mail ...
... It said it was not likely to offend any particular group, such as women
... Advert featured on site which showed a christmas card for sale
... It said 'You're a c***. Sorry, I meant to say "Merry Christmas".'
... Company behind it used BBC documentary about word in its defence
By AMANDA WILLIAMS
PUBLISHED: 07:20 EST, 28 March 2013 | UPDATED: 08:05 EST, 28 March 2013
www.dailymail.co.uk/sciencetech/article-2300492/Amazon-de...
Amazon has caused outrage by defending the use of the c-word by a retailer on its website as 'light-heated' and inoffensive.
The internet retail giant argued the word - widely regarded as the most offensive of all swearwords - was not likely to offend any particular group, such as women.
The Advertising Standards Authority banned the internet advert for a Christmas card which featured the text: 'You're a c***. Sorry, I meant to say "Merry Christmas".'
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img code photo ... Your Amazon.com
i.dailymail.co.uk/i/pix/2013/03/28/article-2300492-18D2F6...
Amazon has caused outrage by defending the use of the c word by a retailer on its website as 'light-heated' and inoffensive
AFP / Getty images
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The ASA said it was banning the ad under harm and offence rules in the advertising code, and on the grounds that it was likely to cause serious or widespread offence.
Defending its use, Amazon wrote to the ASA claiming it should not have been banned because 'the card was not offensive, aggressive or lewd in its message. It was meant as a bit of light-hearted, irreverent fun', the Guardian reports.
It added that the card did not target any particular group, and was not likely to cause offence to any particular race, religion, gender, sexual orientation, disability or age.
The company behind the card, Smellyourmum.com, used a BBC documentary devoted to the word and its derivation as part of its defence.
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img code photo ... Smellyourmum.com
i.dailymail.co.uk/i/pix/2013/03/28/article-2300492-18F8C4...
The company behind the card, Smellyourmum.com, used a BBC documentary devoted to the word and its derivation as part of its defence
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It argued that as The History of the C-Word, broadcast on BBC3 in 2007, used the word repeatedly and reached a larger audience than its adverts, it was acceptable for the company to use it in its advertising.
It also said it had added 'Merry Christmas' as a 'positive qualifier'.
Nicola Mendelsohn, chairman of advertising agency Karmarama, told the Guardian she was stunned at Amazon's attitude, as it is one of the most 'vulgar, dreadful words.'
In its submission to the ASA Amazon said that just because a 'small minority' find the word offensive the product should not be banned from being made available for sale the public.
It also asked whether the ASA should be ruling on the card at all, as it was a product not an advert.
The ASA said that the product listing was an advertisement and therefore it was 'entirely appropriate' for it to be investigating the complaint.
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arabic goldfish christmas card
Image by BEYOURPET
BEYOURPET || Brittanie Pendleton
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the 'boo at christmas
Image by bounder
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